Your Author Brand


Who is this course for?

Your Author Brand is for all authors, regardless of where they are in the publishing process, who need guidance and understanding the importance of branding and how it applies to them. Aspiring authors will learn how to establish their brand prior to publishing their first book and veteran authors will learn how to create an author brand that embodies the scope of their work in a compelling, memorable way.

Why is this course important?

Readers (and publishers) are risk averse. They want to know what they’re going to get before they buy. According to Nielsen’s PubTrack Consumer Survey, the #1 reason consumers purchase a book is because they like the author. The #2 reason is that they enjoyed other books in that series. These readers account for 60% of all readers surveyed. So how does a debut or midlist author build a readership? By establishing a favorable, memorable author brand.

What will this course cover?

This course will take you through each step of the branding process, from creation to establishing that brand online. You’ll form a brand summary and tagline, identify which online platforms are ideal for launching your brand, develop a content strategy, and learn how to cultivate relationships online. Lectures include:

  • Branding Workshop
  • Online Platforms
  • Content Strategy
  • Community Building


The course officially begins on Wednesday, Dec. 7, when the first full unit will become available to all students. New units will appear on each following Wednesday. The course is also available during January.

Students registering for this course will have access to a private Facebook group: MWW + Your Author Brand. The group provides a private place for you to ask questions and have conversations with each other. You'll receive an invite to join this private Facebook group within a few days of registering. Stay connected and form a writing community with others in the course.

Who is the instructor?

Dana Kaye is a veteran publicist, social media pro, and brand manager. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, published by Diversion Books, and founder of Branding Outside the Box, an online platform that coaches users on how to establish their personal brands.

Course Syllabus

Week 1: The Branding Workshop

This week, you'll learn about the importance of branding, learn from the branding masters, and take the first step in creating your own unique author brand. You'll come up with a tagline, content strategy, and start to learn how to establish your brand out in the world.

Week 2: The Platforms

With so many social media platforms available and in the increased pressure to be accessible online, not to mention writing great books, having an active social media presence can feel overwhelming. In this course, you'll get an overview of every social media platform at your disposal and develop a clear understanding of which platforms are the best for you. You don't have to be active across all social media platforms; you just have to pick one or two and do them well.

Week 3: The Content Strategy

So now you know which online platforms you want to utilize, but what do you say? This week, we'll outline how to create content that engages your audience and builds a readership, and how to translate that content for the various social media platforms. We'll also a bit on content marketing and how it can help you grow your audience.

Week 4: The Community

Attracting readers is one thing, growing a fan-base is another. We'll discuss the difference between followers and fans, and how you can mobilize your readers and turn them into brand ambassadors.
“I wholeheartedly recommend Dana Kaye’s Your Book, Your Brand. In the years I’ve known and worked with Dana, her ideas and strategies have been pragmatic, effective and cost efficient. I count her as an amazing and essential resource for my clients and the agency. I plan to buy this book by the carton and distribute it not just to clients but to my writer friends as well.” — Janet Reid, Literary Agent, Fine Print Literary & Media

Join Your Author Brand Now!